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Public speaking is a wonderful, inexpensive way to build your business. I believe giving talks is a skill that can be learned, and that everyone has something interesting to share.Getting started can be very challenging, and entails two distinct efforts: 1. Creating the talk and 2. Marketing the talk!By the way, the (almost) fr'ee qualification means that you will spend some time preparing, marketing and giving your talks, and you will probably spend a little money on business cards and materials or handouts.Creating the talk requires quiet time. Brainstorm a list of your areas of expertise or inspirational experiences. While coming up with your list, consider your target market and your product/service. Using public speaking to build your business means this is a marketing strategy and should be treated as such.The most basic premise of marketing is that your efforts must evoke an emotional reaction in the recipient. So, your talk must do the same. Keeping your target market in mind in this process will make the emotional connection easier because you already understand this group. You already know what ‘turns them on'.General topic areas that are intrinsically emotional include money, overcoming major life obstacles, happiness, secrets and urgency. How can you take these and create a topic that includes your areas of expertise and your target's hot-buttons?If this is as far as you get before being struck with paralysis from fear, you need help! Check out your local Toastmasters chapter. Each chapter has a different culture, so if you have tried one that didn't click with you, try another one. You need the feedback. The members of Toastmasters want you to succeed and will be there for you to teach you how to be a good speaker. Give it a chance.If that really doesn't work for you, you can hire a public speaker coach.Once you feel you have a good topic, the ideas of what to put into your talk should fill your head – write them down! Just list all the ideas you have – don't worry about the order yet. Once you have emptied your head, look at your list and put the ideas in some type of logical order. If you need to do some research, that's perfectly fine, but it's best to talk on a topic with which you are already very familiar.Everyone's style is different. I like an outline format, so I'll put my ideas into an outline and then flesh out the details. You need to find your own style. Then, begin practicing. Start by yourself, then when you are ready, use your new friends at Toastmasters or your cat or your video camera to help. Avoid the video camera if you tend to be overly critical of yourself. Use a friend instead.Once you feel you have a decent talk, you need to practice in front of a live audience. Most cities have groups like the Kiwanis, Lyons and Rotary Clubs who are often looking for speakers. If these happen to also be in your target market, you might want to look for a different group so you won't be so nervous. Perhaps you could go to the next town. You never want to try out a new marketing strategy, no matter what it is, with your "A" list of prospects. Go to your "B" list first; then you won't care if you blow it!After you are confident in your talk, begin looking for places to give your talk where your target market gathers. It is MUCH more difficult to create your own workshop/seminar than it is to speak at someone else's. Filling the room by marketing your talk yourself is extremely time consuming and stressful. (The same can be true for teleclasses.)For example, if your target market is seniors, call around to senior centers and adult daycare centers and ask if they know where you could give your talk, even if they don't have speakers at their place of business. If your target is professionals, like CPAs and lawyers, call major colleges and universities and ask about their alumni associations. My alma mater is Arizona State University, and they have a Southern California chapter! You can also look for ‘annual conferences' where you could be a featured speaker.Once you get started, you will get more and more speaking gigs just by being public and letting people know you are available – put it on your business card and website and tell people where you currently network. Get out there and talk!Copyright (c) 2006 Audrey Burton
Anyone who watches tv will have seen far too many examples of the horrific troubles that sometimes occur as a consequence of surprise illness whilst away on holiday. Somebody who came down with a nasty bout of 'the runs' whilst travelling in some delightful and exotic location and had a horrible holiday, spending the whole holiday in the apartment. A elderly relation who foolishly imbibed the local drinking water, went down with tragic stomach cramps and confusion and has not been the same since. One of the youngsters suffers a nasty bite from some enormous local insect and suffers an allergic reaction. The end result is often the same, it spoiled the holiday, cost an arm and a leg and put them off vacations for many years to come.At any rate, you don't want to end up the same, so here's a few tips to keep you safe and healthy and ensure that avoid the tragedy of a ruined vacation: Forward planningObviously you can't forecast every contingency, there are a few easy steps you should take to make sure you have an enjoyable holiday. * Do some background checks and find out about the weather conditions at your destination. This will affect the clothing to pack, whether you will need to take sunglasses, and the protection factor of the sun cream that you need to take with you.* Check how great a problem insects are in your holiday resort. Depending on how severe this is, you may need to take mosquito repellent and deet impregnated mosquito nets. * Do a few internet searches and check which vaccinations might be needed for your vacation resort. * Don't forget to take any prescription drugs that you or your travelling companions need to take. Make sure you have health insuranceTravel insurance policies have different coverage, so assess your particular circumstances and needs and ensure that your policy provides enough cover. Before you begin your vacation, make sure you understand your chosen policy and the coverage. If you are confused over part of the travel policy, make sure you get clarification before starting your holiday. Most importantly, make sure you include the health policy with your passport and flight tickets. * When deciding on your travel policy, check the maximum sums each health policy is willing to pay. * When selecting your health policy, look out for age restrictions or health waivers that that might affect your claim. * When selecting your travel policy, look out for how the travel policy defines terms like 'pre-existing condition', or 'medical exclusions'. Do they affect your coverage? * With your chosen insurance policy, can you extend your insurance cover if you are forced to extend your vacation? Eating safely on your vacationPerhaps the nastiest thing that can happen to you on your holiday, is to get food poisoning. Here is a list of tips to help you keep healthy in your chosen destination: * Make sure you avoid eating risky foods. Some types of food are less risky to eat than others, for example, food that needs cooking is usually pretty safe, as are fresh vegetables that must be peeled prior to consumption. * Be very careful with seafood, especially shellfish that may have originally been caught in in water that is polluted. * Where possible, avoid consuming raw meat or any meat that is cooked in advance and served later in the day.
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There are roughly umpteen zillion reasons why you should learn enough chords to be able to �chord a song� at the piano.By �chord a song�, I mean the ability to play 3 or 4 chords on the piano in some sort of rhythm while you or someone else sings the tune. To do this, you don�t need to be a Van Cliburn; all you need to do is learn a few basic chords and be able to more back and forth between them in some organized rhythmic pattern.For example, did you realize that all of these songs (and hundreds more) can be sung or played with just 3 chords?Auld Lang SyneAmazing GraceKum Ba YaSilent NightJoy To The WorldJingle BellsHappy BirthdayDown In The ValleyOn Top Of Old Smoky�and hundreds or maybe thousands more!Add just one more chord to the basic 3, and you can play another thousand songs or so. So why not learn a few chords and start your chording career?Here are my top 10 reasons for learning �chord piano�:1) It�s easy. Learn 3 chords and start in.2) Even though it�s easy to get started, you don�t have to stop there. You can learn more and more chords and more rhythm patterns and get really good.3) You�ll be able to play �Happy Birthday� while the gang sings it.4) You�ll be able to play half-a-dozen Christmas carols. In case you haven�t noticed, Christmas comes every year, so every year you�ll get better as you participate in family gatherings.5) You can help your kids learn to play the piano, guitar, or most any other instrument by learning chords. Most teachers don�t teach chords, so you�ll be giving your kids an advantage by learning chords.6) People will admire you. It�s true. Musicians are popular. Anyone who can play anything is in demand at parties and social gatherings. And if you can �chord� while others sing, you�re bound to be popular.7) Piano playing using chords is good for your brain. Studies have shown that people who actively participate in music do their brain lots of good. And since chords require 3 or 4 notes at a time instead of one, you are giving your brain a good workout.8) Piano playing, particularly using chords, is good exercise for your wrists and fingers. (Take the time to learn about correct hand position, though!)9) Piano playing is excellent therapy for the stress of life. Many professional people come home from a hard days work and relax by expressing their emotions on the keyboard. Play a few dark and angry chords, and you�ll be surprised how much better you feel!10) Piano playing is a blast. It�s just plain old fun. So learn 3 or 4 chords and get going. Maybe you�ll stop there and enjoy it the rest of your life.But just maybe you�ll love it so much that you keep going and turn yourself into an excellent piano player who can read music as well as play chords!
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