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Writing a classified ad to sell your product isn't as hard as you might think, if you spend time researching effective copy writing strategies.Here are a few to try NOW!1. Never try to sell expensive items from a small classified ad. Use the two step method. Request the reader visit your site for free information or email an auto responder address for more details where you will respond with longer ad copy to effectively sell your product.2. Study how other marketers write their sales copy. This is a no brainer. Simply study the ads in newsletters you are subscribed to. Or surf to a few of the free classified ad sites and study the ads placed there. Don't copy their ads word for word but use them as an effective design to write your own adverts.3. Advertise in the right Newsletter. That's right. This is basic stuff. Don't place your ad for cooking lessons in a Sports Trivia Newsletter. Or High Tech Ebooks on Java-Scripting in a RomanceWriters Newsletter.4. Target several appropriate publications. Subscribe to the publications and study their classified ads for several editions before placing your ads. Practice writing adverts following their basic ad writing guidelines.5. Advertise in more than one publication at a time. Why? You want to pull in as many interested readers as possible in order to make sales.6. Change your ad copy if it's not working. If people read the same old ad copy in the publication every month they will get bored and probably ignore your copy. It's human nature to do this. Freshen up your copy with new headlines, different lengths, new wording, power words, appropriate humor, details, interesting facts, testimonials.7. Key your ads to find out which one's are working. Or simply have several email addresses or auto responders and calculate which email address receives the most response to your ads.8. Keep records of every one who responds to your ads. Follow up with appropriate messages about your product. Of course give them the option to opt out of receiving further correspondence.9. Free Classified Ad Sites are a great way to test your ad writing skills before placing paid ads in publications online. Study how other marketers at these sites write their ads. Respond to their ads to see how they further market their product. Don't forget to set up a free email account especially to handle your request.10. Study offline publications. And, advertisements you receive by snail-mail to see how they put it all together. This will help to build your ad writing skills and confidence in your copy writing abilities.
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In any cleaning operation the cleaning supervisor or company owner is probably the most important person who can motivate cleaning crews to take pride in their work. But how one can motivate, instruct, communicate and lead the cleaning staff?In every job that I have had from cleaning floors to managing teams across the nation – I have used motivation to drive high performance and results from my teams and myself. Motivating and leading is what I love to do.Often time cleaning company owner face the problems keeping his supervisors and cleaning crew member motivated. Cleaning crew member start outs doing a great job from the first day, but when cleaning company owner starts trusting him, his performance goes downhill.This makes the company owner to think how can he motivate, instruct, communicate and lead the cleaning staff to have the same interest that one do have as a owner?Here are some basic tips for the cleaning business owner to motivate their crew members:1.Find out the strengths and weaknesses.2.Praise them for their “strong” points and reward them publicly.3.Identify their weak points and encourage them for improvement.4.Give them recognition as things happen.5.Provide interactive discussions, fast paced meetings, and up to date equipments.6.Emphasize on the importance of taking breaks.7.Bring in temporary help to support your team during peak workloads.8.Offer competitive salaries and commissions9.Maintain a sense of humor and friendly relationship with your staff.10.Conduct a staff interest survey to see if they are in the most appropriate position.Whether you are looking to energize your cleaning supervisor, manager or crew members these 10 tips will work for you. But you must need to realize that no one will ever do things just like you.Investing a little or more time in motivating your cleaning staff is the raw material of personal energy that makes every person and every organization successful. De-motivation or poor moral is a cancer and can infect a lot of people and yourself too in your organization.So, keep motivating your employees.
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